Newport Clipper, Peter Island, British Virgin Islands
Travel Marketing & Communications
Navilogue helps travel companies to build their brands, better communicate with their customers and find new prospects.
Our experience with start-ups and product launches provides a seasoned perspective on market positioning and resulting brand development. We focus on dynamic marketing channels and new media, public relations and website enhancements to tell the client’s story and create engagement. We emphasize communications that appeal to the motivations of the customer, and which persuasively articulate the values and benefits of the client’s products and services. And we build ongoing loyalty and repeat sales using the client’s databases.
With 25 years of experience in the deluxe travel and cruise industries, Navilogue specializes in small ship marketing communications and public relations.
Articles by Steve Wellmeier have been published in:
- ASAE's Associations Now Plus, "Nine Steps to Creating a Compliance and Dispute Resolution Policy"
- TRO SMITH (Travel Research Online's Social Media In Travel & Hospitality), "Crisis Media Management: Seven Lessons Learned at LAX" and "The Art of Positioning"
- The Providence Journal, "Using Tourism to Protect Antarctica"
The Sea Spirit, built in 1991 as the Renaissance V, is on of six original Renaissance vessels still active in the expedition cruise market.